When "Just Follow the Steps" Isn't Enough

Jul 30, 2025

Shannon stared at her laptop screen, re-reading the same email for a third time. It has happened again... this is the third client that was asking for clarification on "what comes next" in her signature 90-day program.

She'd spent hours creating detailed written guides, step-by-step instructions, homework assignments and even some recommended resources. Everything was there in black and white. So why were her clients feeling unsure or stuck?

Sound familiar?

Shannon's frustration was real. She had brilliant content and a proven process that transformed lives. But somewhere between her clear vision and her client's experience, something was getting lost in translation.

The Problem with "Just Follow The Steps"

  • Written instructions feel overwhelming, not empowering
  • Clients can't see how today's small action leads to tomorrow's breakthrough
  • Without the bigger picture, people abandon ship when things get challenging
  • Detailed lists create confusion, not clarity

Instead of another PDF to read, clients need to SEE their transformation journey.

  • Where they were starting (overwhelmed, self-doubting or any emotions they might feel)
  • What the high level steps/phases to expect in their transformation journey were
  • Details as to how these steps built upon one another and why they mattered
  • Where they'd end up (confident & clear)

The Game Changer

When Shannon created a visual journey map of her program showing the emotional arc from doubt to confidence with clear touch points with the support defined - everything changed. Her clients stopped emailing asking for direction or help with clarification. Why? Because they could finally see their path forward and how each step played a specific role in that.

Your Turn:

  1. Do your clients understand how each step connects to their larger transformation?
  2. Are you explaining the "what" without revealing the "why" or helping them see where each step leads?
  3. What if they could see their journey before they started walking it and as they move through it?

Sometimes the most powerful tool isn't another instruction manual - it's helping people see their own path to success.

--> You have the answers. Your clients have the questions. We create the visual bridge that connects them both.

 


 

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